The importance of clinical study branding

Effective branding can help differentiate your study from others, making it easier for potential participants and stakeholders to recognize and remember it. A recognizable brand also can help maintain engagement with participants and stakeholders over time. For this LGMD program of studies, both the program and study level branding contain the term GENE to keep gene therapy top of mind and tie all studies together with a common theme. The journey theme helps convey a sense of embarking on a unique and individualized path of care that is tailored to the specific challenges of living with a rare disease.