The importance of clinical study branding

Effective branding can help differentiate your study from others, making it easier for potential participants and stakeholders to recognize and remember it. A recognizable brand also can help maintain engagement with participants and stakeholders over time. For this Duchenne PPMO program of studies, we devised a study naming formula that keeps this next-generation chemisty platform top of mind. The program name, OPPORTUNITY, contains the letters PP and all study names within the program start with the letters MO.