The importance of clinical study branding

Effective branding can help differentiate your study from others, making it easier for potential participants and stakeholders to recognize and remember it. A recognizable brand also can help maintain engagement with participants and stakeholders over time. These examples showcase different tactics used to develop brand families: study names that contain the disease abbreviation (OI), study names that contain chemical symbols that relate to an indication (NH3 and Cu2+), and tree names to represent the debranching enzyme deficiency of GSDIII.